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    AI strategy for the travel industry

    The AI strategist who has sold luxury travel for a living.

    Most AI consultants are learning travel now. Claire has spent her career selling it. She builds the AI systems travel advisors, agencies and luxury brands run on, with a seller's sense of what clients will notice.

    Work with meBook Claire to speak
    Claire B. Soares, AI strategist and luxury travel advisor
    6xCondé Nast Traveler Top Travel Specialist
    $16M+in leisure travel sales
    $3.4B+in corporate sales
    CertifiedAI Consultant
    As featured in
    EBONY
    AI consulting

    AI built around how your travel business sells.

    Claire has run a luxury travel company on AI. She works with agencies, host agencies, hotels and tour operators to put it to work across inquiries, proposals, itineraries, operations and marketing.

    Start here

    AI Strategy Session

    One focused session to map where AI saves your team the most time, and the first three things to build.

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    Most popular

    VIP Day

    A full day with Claire building your AI systems live: your voice and your proposal flow, plus every client email.

    Apply for a VIP Day
    For agencies and hotels

    Done-for-you AI builds

    Claire's team designs and builds custom AI workflows and assistants for your business, then trains your people to run them.

    Talk about a build
    Stages and partners

    Trusted on the stages that shape travel.

    From the American Society of Travel Advisors to federal leadership councils, Claire brings AI down to earth for rooms full of people who sell experiences.

    ASTATravel NoireWeTravelExcelerateHer SummitFederal Executive CouncilAI Insights SummitVirtuosoAirbnb Black Travel ListWalmart Black Girl Magic
    Speaking

    Keynotes built for the travel industry.

    Download the speaker kit
    Keynote

    Your Next Client Is Asking AI First

    For travel advisors and agencies

    Travelers now ask AI where to go and who to book with. Claire shows how to become the advisor AI recommends, and how to turn that first question into a booked trip.

    • How AI search decides which advisors get named
    • The content and reviews that earn the recommendation
    • A 30-day plan to show up where travelers ask
    Keynote

    From Inquiry to Itinerary in an Afternoon

    For agency owners and operations teams

    A live look at the AI systems running a real luxury travel company: inquiry replies, proposals, itineraries and client follow-up, built without losing the personal touch.

    • The four workflows to automate first
    • Where a human still has to lead
    • How to roll it out to a team that's nervous about AI
    Keynote

    Teach AI to Sound Like You

    For advisors, hosts and travel brands

    The V.O.I.C.E. Method™: how to get AI to write proposals, emails and posts that sound like you, so clients still feel the person behind the brand.

    • Build your voice guide in one sitting
    • Prompts that keep the warmth in client emails
    • Content that ranks and gets shared
    Keynote

    Hospitality That Remembers

    For hotels, resorts and DMCs

    Luxury guests expect to be known. Claire shows how hotels and destination teams use AI to remember preferences, personalize every touchpoint and free staff for the moments that matter.

    • Guest data that turns into thoughtful service
    • Personal pre-arrival and on-property touches
    • Keeping the human front and center
    Speaker reel

    When you book Claire, your audience leaves with a plan and the confidence to use AI in a business built on relationships.

    Book Claire to speakWatch the reel
    Why Claire

    She built it before she taught it.

    6xCondé Nast Traveler Top Travel Specialist. See her profile ↗
    $3.4B+Enterprise software sold to Google, Microsoft, IBM and NASA
    65Countries, 7 continents, and the largest Black-led group to Antarctica
    $16M+In leisure travel sales, and a Certified AI Consultant
    The V.O.I.C.E. Method™

    AI that sounds like you, and sells like you.

    Claire's framework for teaching AI your voice, so every proposal, post and email still feels personal. Built and tested inside her own travel business.

    490%more organic traffic
    45days to results
    100K+audience across email and Instagram
    4brands founded
    Watch

    See Claire teach.

    A full AI training for travel advisors, from Claire's YouTube channel.

    Watch the reel on Instagram ↗
    In the press

    What they're saying.

    All 30+ features ↗
    Condé Nast TravelerTop Travel Specialist profile: Claire SoaresSince 2021 · View the profile ↗ForbesA New Woman-Owned Company Wants You to Experience Wine Like a Local2026 · Read the story ↗Condé Nast TravelerThe Challenges of Working in the Travel Industry as a Black Woman2020 · Read the story ↗Black EnterpriseHow Claire Soares Created a Black-Owned Luxury Travel Company2020 · Read the story ↗ASTAThe New Travel Experience: It's a Group Thing2019 · Read the story ↗Travel NoireAwards 2025: Best Black-Owned Tour Company2025 · Read the story ↗
    Hello

    I'M
    CLAIRE.

    A decade in enterprise sales, then a 2013 Yacht Week trip that became Up in the Air Life, Caviar in the Air, À Privé Journeys and Travel AI University. I design extraordinary experiences, and now I teach the travel industry to sell them with AI.

    Read my story
    Claire laughing at Roland-Garros
    Selected work

    AI-built sites, live today.

    See the portfolio
    Caviar in the Air homepageCaviar in the AirLuxury group travel. 490% traffic growth, with a full agency platform underneath.Visit the site ↗À Privé Journeys homepageÀ Privé JourneysBespoke wine and travel, built to be found on Google and AI search.Visit the site ↗Travel AI University homepageTravel AI UniversityA speaker site and a paid membership on one domain.Visit the site ↗
    How to work with Claire
    Hear it from them

    In their own words.

    Recorded by the founders and advisors Claire has taught. Press play to listen.

    "If you have not booked Claire, book her."

    0:00
    Kaitlin HollandFormer Meta employee
    Read the transcript

    "You really step your business up with your website."

    0:00
    Karma AliFounder, Feminine Wellness Retreats for Black Women
    Read the transcript

    "Hire Claire because she'll help you find the joy in the work."

    0:00
    WoodsBlack Wall Street Travel
    Read the transcript

    "She transforms hard information into digestible information."

    0:00
    Kaitlin HollandFormer Meta employee
    Read the transcript

    "It wasn't like she was gatekeeping. She wanted me to learn how to do it."

    0:00
    Karma AliFounder, Feminine Wellness Retreats for Black Women
    Read the transcript

    From the people Claire has taught.

    "She's able to break it down to a way that you understand it, but not only understand it, but take it and put it into action."

    Kaitlin HollandFormer Meta employee

    "Having Claire in my corner feels like I can build a successful travel business."

    WoodsBlack Wall Street Travel

    "I literally sold out my first trip within 2 weeks of joining Claire's program."

    AlmaTravel Advisor

    "Even in a group setting, Claire gave each of us personalized attention."

    ShajuanaBusiness Owner, Luxury Travel Advisor Academy

    "She is the reason why I launched a business when I did."

    TomikaBusiness Owner

    Four ways to work with Claire

    From the blog

    Notes on AI and luxury travel.

    Read the blog
    AI StrategyYour AI Is a Yes GirlAugust 10, 2026 · Read the story →

    Shop the Bougie Travel Guides.

    Shop the guides
    Let's work together

    Consulting or a keynote? Start here.

    Tell Claire what you need, an AI strategy session, a VIP Day, a custom build or a keynote, and her team will reply with next steps.

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    Claire's free newsletter on AI for travel businesses. Join, and her guide Your AI Is a Yes Girl is yours to read right away.