Start Your First-Class Path to Success with the Luxury Travel Advisor Academy
Welcome aboard! It's time to bring your travel business up to first class.
Stop scrolling Facebook Groups and YouTube for the answers. This is where you learn to scale your operations, grow your revenue and master the art of luxury travel.
Save Your Spot: Join Travel AI University
Your Itinerary for Success
Claire B. Soares founded the Luxury Travel Advisor Academy, and she brings years of real experience in luxury travel to every lesson.
With $16M+ in leisure travel sales and $3.4B+ in corporate sales over a 13+ year career, Claire knows what it takes to succeed in this industry.
It's no wonder she's a 6x Condé Nast Traveler Top Travel Specialist.
At the Luxury Travel Advisor Academy, You Will:
- Upgrade Your Brand:
Refine your brand's luxury appeal to attract more affluent clients.
- Fly Through Marketing Turbulence:
Use marketing that cuts through the noise and speaks straight to the clients you want.
- Automate Your Operations:
Learn how to use AI to lower your overhead and get more done, the kind of help that used to require expensive consultants.
By joining The Luxury Travel Advisor Academy, you're getting more than another training program. You're getting the industry secrets that move a business to the next tier.
Turbulent Troubles? Not Anymore.
Feel like you're stuck in economy class, struggling to get a clear view of your path forward? You're not alone. Plenty of travel advisors feel overwhelmed when it's time to scale.
Here's how we change that:
SIMPLE SYSTEMS
No more guesswork or patchwork strategies. Get simple, proven systems that work.
A Clear Path
Follow a clear, proven path developed from real-world successes and multi-million-dollar insights.
COMMUNITY SUPPORT
Join fellow entrepreneurs in a warm community where everyone cheers each other on.
Claire B. Soares
Claire B. Soares is the founder of Up in the Air Life, the international luxury travel company and a pioneer of the Black Travel Movement. She is also the creator of Caviar in the Air and Caviar by Claire.
She uses her expertise to win impressive contracts while building a business that speaks to a wide audience.
A sharp strategist and a cultural innovator, Claire has made her mark as an entrepreneur and former Sales Executive. Her mix of corporate experience and business instinct makes her a natural mentor for anyone who wants to get better at deal-making and building a company.
Across the nation, Claire engages with diverse audiences, talking about growing a business, building a meaningful brand, and working through the societal constraints often placed on African Americans from a young age, extending into their professional lives.
Claire's approach to sharing her knowledge is far from conventional. She's a breath of fresh air for anyone who loves automation, AI, sales and good food.
That mix speaks to travel entrepreneurs and to anyone who wants fresh ideas for their business and a little more joy in their life.
A look at our modules
You're The Prize
Financial fulfilment is an inside job. Before you can become a force in the world, we work on your mindset. You'll unlearn the limiting ideas that are holding you back, develop an inspiring vision of your authentic self, and map out your ideal lifestyle.
Creating Profitable Trips
Let's get real on your profit, offer, and clients. Did you know the average millionaire has seven streams of income? I'll teach you how to add new revenue streams, create irresistible offers, and unearth the riches in the niches.
The Travel Advisor's Compass
Without a solid marketing strategy, you'll never create enough buzz to stand out. I'll help you build, grow, and measure a marketing funnel that will connect you with your ideal client… you know, the one you love working with, who pays you well.
The Group Trip Sales Machine
Group trips have always been an incredible way to scale, and I am going to teach you just how to do that. What I created through Up in the Air Life can be taught, and duplicated again and again… and that's exactly what this module sets out to do.
The Customer Experience
A bad first impression could mean no second impression. I'll show you how to earn a new client's loyalty from the moment you begin your relationship. Your clients will keep coming back.
The Perfect Trip
It's time to execute your trips to perfection. I'm sharing all my operations, SOPs and templates with you and showing you how to run your trips like a pro. This one changes everything.
Becoming the C.E.O.
Now that we've set up your agency, it's time to follow your joy, then automate and outsource the rest. You'll learn how to do more by doing less. Sounds crazy, doesn't it? I'll show you how.
Keeping Up With The Travel Titans
In our final module we talk about keeping up with the travel titans: how to spot trends and new destinations your audience will love, and how to make sure your tech, operations and SOPs are working for your business.
Don't just meet industry standards. set them.
Ready? Join Travel AI UniversityAs Featured In
A word from our happy passengers
I have known Claire since I was 15 years old and she is one of the best people I know. She is one of the kindest, most resourceful, smartest people that I know and she is so generous as a friend and a coach that sometimes she feels almost too good to be true, except she is not. I've followed Claire's advice so many times over the years in a professional setting and she has never steered me wrong. She is the reason why I launched a business when I did, because she told me exactly what to do and how to do it and I did it… and soared. SOARED. I refer people to her as much as possible and they rave as well. Claire is an ideal coach and mentor and champion of small business owners. Obviously, the highest recommendation.
I cannot recommend Claire enough. Anyone who is in the travel business I strongly recommend your hire Claire to be your coach. I literally sold out my first trip within 2 weeks of joining Claire's program. It's made a huge difference in my business and clientele. There is so much invaluable information that I learned and I will continue to work with Claire and get tips from her. I cannot recommend her enough. If you need a business coach, travel business coach, look no further than Claire. She is super smart, is always up on the latest technology strategies that you can incorporate into your business. If anyone wants to talk to me directly about my experience with Claire, I am happy to speak with you.
The Luxury Travel Academy training with Claire was simply amazing! Even in a group setting, Claire gave each of us personalized attention. She provided essential information, organizational tips, and copy-and-paste templates, making it effortless to implement her strategies immediately. Additionally, the Q&A sessions were instrumental in helping us overcome obstacles. I've taken several travel training classes, but this was one of the best and HIGHLY RECOMMENDED. I now feel confident and well-prepared for success in the travel industry.
BUSINESS CLASS
The Luxury Travel Agents Academy is a 7 month online program that offers a step-by-step curriculum to help you perfect every aspect of your agency operations and marketing.
Business Class includes:
- Module 1 – Know Thyself: Understand how you operate in business (value: $1,997)
- Module 2 – Creating Profitable Trips (value: $1,997)
- Module 3 – The Travel Advisor's Marketing Compass (value: $1,997)
- Module 4 – The Group Trip Sales Blueprint (value: $1,997)
- Module 5 – The Customer Experience (value: $1,997)
- Module 6 – The Perfect Trip (value: $1,997)
- Module 7 – Becoming the CEO (value: $1,997)
- Module 8 – Keeping up with the Travel Titans (value: $1,997)
You'll also get:
- Access to the Travel Planning Templates, Checklists, and Workbooks with proven processes to scale (value: $499)
- Membership access to a community of fellow entrepreneurs (value: $499)
- 1:1 Kick-off call with Claire to review your needs (value: $997)
- Fortnightly Group Q&A Session with Claire B Soares (60 mins) (value: $499)
- Group Tour Operator Program (value: $499)
- Monthly Expert Masterclass Sessions with Up in the Air Life Team (Travel, Operations, and Customer Service Teams) (value: $299)
- Program Swag (value: $199)
- Live Annual Retreat*
* Live Annual Retreat is an additional cost TBA.
Prefer to talk it through first? Book a call with Claire
Oh we've got bonuses!
You won't want to miss these extras.
Join today and receive $784 worth of unbelievable resources!
Know Your Prize Workbook
- •The Lies You Tell Yourself and Why They Aren't True Exercise
- •Your SWOT Exercise
- •The Lifemap Sheet
Creating Profitable Trips Kit
- •Client Avatar Template
- •The Message Workbook
- •The Offer 2.0 Template
- •Competitor Analysis Spreadsheet
- •Streams of Revenue Sheet
- •Your Offer Template Sheet
- •Budget Spreadsheet
The Travel Advisor's Marketing Compass
- •One Liner Exercise
- •Your Brand Looks Checklist
- •Lead Generator Workbook
- •Welcome/Nurturing Sequence List
- •The Launch Plan Strategy Workbook
- •Content Readiness Checklist
- •Signature Launch Plan Worksheet
- •Content Creation Generator
- •Newsletter Planning Worksheet
The Customer Experience Kit
- •Confirmation Email List
- •Welcome Document Checklist
- •Site Visit Planning Checklist
- •Early Arrival Checklist
- •Daily Checklist
- •Post Trip Email
Joy Alignment
- •Post Trip Survey Email
- •Post-Trip Email Example
Becoming the CEO
- •Sales Dashboard Template
Want the White-Glove Experience?
Upgrade to VIP Coaching and get 1:1 access to Claire throughout the program. Includes private coaching calls, AI implementation support, and direct feedback on your business. VIP Coaching is available as an add-on to the Luxury Travel Advisor Academy.