Claire B. Soares, AI consultant for travel and hospitality, working at her laptop

AI Consulting for travel and hospitality

Before you invest in AI, let's find where it actually fits.

I'm the AI consultant for travel agencies, advisors, host agencies, hotels and hospitality teams. Every system I recommend was built and tested inside my own luxury travel company first. We start with a simple conversation.

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6xCondé Nast Traveler Top Travel Specialist ↗

$16M+In leisure travel sales

$3.4B+Enterprise software sold to Google, Microsoft, IBM and NASA

CertifiedAI Consultant

100,000+Audience across email and Instagram

Top 10%Enterprise sales executive

500+Advisors trained

100+AI systems built

As seen in

Forbes
Condé Nast Traveler
ASTA
Virtuoso
Black Enterprise
ESSENCE
EBONY

The reality

AI is everywhere. Clarity is harder to find.

You've seen the headlines. You know AI is changing how travel businesses run. But between the hype and the 400 tools promising to fix your workflow, where do you actually start?

Most owners either jump in too fast and spend money on tools they don't need, or wait too long because they can't tell what's real and what's marketing. Neither works.

What works is sitting down with someone who has built AI systems that bring in revenue. I spent more than a decade selling $3.4B+ in enterprise software, then used that same systems thinking to build $16M+ in leisure travel sales. I know what works because I run it every day.

Tell me about your business, your team and your bottlenecks, and I'll tell you where AI fits and what to do first.

Claire B. Soares, AI consultant, arms crossed in a white blouse

Who I work with

Built for the people who sell travel and host guests.

Travel agencies and host agencies

Owners and operations leads who want faster replies, proposals and follow-up across a whole team of advisors.

Independent travel advisors

Doing well, but working harder than you need to. You want AI to carry the admin so you can stay with clients.

Hotels and hospitality teams

Resorts, DMCs and service teams who want to remember every guest and personalize every touchpoint while keeping the warmth guests come back for.

Founders and solo owners

You're doing everything. AI should be doing some of it.

You built the business but you still run every process
You know AI could help but don't know where to start
You've tried a few tools but nothing stuck
You'd rather have a strategic partner than another course

Small business owners

Your team is ready, even if your systems aren't yet.

You have a team of 2 to 50 and need to do more with less
Manual processes are costing you time, money or both
You want to train your staff on AI but need a plan first
You're ready to invest in the right tools and skip the rest

Is this you?

Travel advisors, consultants and service providers doing well, but working harder than they need to
Entrepreneurs who know AI is the future and want a strategic partner to help them get there
Business owners buried in admin who are ready to automate and grow
Anyone who has watched 47 YouTube tutorials and still doesn't know where to start

Ways to work together

Three ways in, all with the same first step.

Every engagement begins with a Discovery Consultation. Always, because I won't recommend anything until I understand the problem.

Start here

AI Strategy Session

Ninety minutes, one to one. We map your business, assess your readiness and leave with a custom roadmap: what to automate first, which tools to connect, and the workflows that save you 15+ hours a week.

Pre-session intake form and business review
90-minute 1:1 Discovery Consultation
Five-stage framework audit, lead generation to retention
Custom AI recommendations for your business
Written summary with tools, next steps and priorities
Session recording for you and your team
7 days of follow-up support by email or Voxer

Book your strategy session

Build day

VIP Day

A full-day intensive where we don't just plan, we build. I set up your AI workflows, connect your tools and hand you a business that runs differently by the end of the day. Limited to 4 per month.

Full-day intensive (6 hours)
Live AI workflow setup and implementation
Tool integrations configured
30 days of Voxer support after your VIP Day

Apply for a VIP Day

Hands off

Done-for-you AI builds

Need it built but don't have the bandwidth? My team handles AI-powered website builds, SEO, sales pages, funnels and automation. You brief us. We deliver.

AI-powered website design and build
SEO and AEO optimization
Sales pages and landing pages
Email funnel setup
Custom automation workflows

Get a custom quote

The discovery session

What we'll explore together.

In 90 minutes I get to know your business well. We look at what's working and where AI would make the biggest difference. No two consults are the same.

Team and workflow assessment

How your team runs day to day, who does what, where the bottlenecks are, and which tasks eat time AI could handle.

Tech stack and tools audit

Every tool you pay for. What's redundant, what's missing, and how to connect what you have so data actually flows.

Automation opportunity mapping

The highest-return automations for your business, the ones that save hours and bring in revenue you can count.

AI readiness evaluation

Not every team is ready on day one. Where your organization stands and what needs to happen before implementation makes sense.

Custom tool recommendations

Based on your goals, budget and team size: specific platforms that fit your business.

Next steps and roadmap

A clear picture of what comes next, whether that's team training, automation setup or a full implementation.

What usually comes up

AI automation for booking, onboarding and follow-up
Sales funnel strategy, from lead magnet to high-ticket close
CRM and tech stack audit (especially if it's held together by hope and Canva links)
Delegation strategy: which tasks go to AI and which go to an assistant
Content repurposing systems that save 10+ hours a week
Custom assistant or chatbot builds made for your business

If you're thinking "I know I'm the bottleneck, but I don't know what to do next," this is where we start.

How an engagement works

This isn't a tech tutorial. It's strategy that meets you where you are.

Messy back end or a few half-finished AI experiments? We'll sort out the friction together and give your business a calmer way to grow.

Fill out the intake form

Tell me about your offers, your team and what you hope AI can solve. The more detail up front, the more we get done together.

Your 90-minute session

Founder to founder. I ask the questions most consultants skip, about your real workflows and what success looks like to you. We work through it together.

Your custom plan

Within 48 hours: a written summary with priorities, AI recommendations, simpler operations, tools and next steps, plus the recording for your team.

Implementation

Continue with AI readiness training for your team, automation design and setup, or ongoing AI strategy as your systems grow.

AI readiness training

Hands-on training made for your industry and workflows, from prompting fundamentals to building custom tools. We start at your team's level.

Automation design and setup

I design and build the automations we identified (CRM workflows, content systems, lead nurture sequences, internal processes) and hand them off working.

Ongoing AI strategy

For businesses that want a strategic partner for the long run. I work alongside you as AI changes, so your systems stay current and your team stays sharp.

Yes, we'll talk tools. No, we won't build a robot that plans your group trips. (But if you want one, I have ideas.)

Areas of expertise

Where my work pays off most.

Strategy and implementation, plus the stage. These are the areas where clients and audiences see the biggest return.

AI strategy

AI adoption roadmaps that turn AI from buzzword into a measurable bottom-line result.

Generative AI for business

AI assistants and agents inside real workflows: sales, marketing, operations and client experience.

AI adoption and change

Helping teams move past the hype and work through resistance, keeping the human touch as they adopt AI.

AI for travel and hospitality

Concierge AI, automated client follow-up and AI-assisted itinerary design, tested in luxury travel first.

Keynote speaking on AI

Practical keynotes on AI strategy and adoption for conferences, summits and corporate events. See speaking ↗

Implementation and VIP Days

Done-with-you and done-for-you builds: custom assistants, automations and AI systems made for your business.

Case study

The V.O.I.C.E. Method™, in 45 days.

V.O.I.C.E. (Validate, Outline, Interview, Craft, Elevate) is my method for getting AI to write in your own voice. I ran it inside Caviar in the Air, my own luxury travel company, between December 18 and January 23. Proposals, emails and content that still sounded like us, at a pace we could never match by hand.

490%Increase in organic traffic

45Days, start to finish

$97K+New revenue generated

10+Hours reclaimed per person, weekly

Why work with me

Less talk about AI. More building with it, every day.

I'm a Certified AI Consultant, and my work sits between the AI hype cycle and what actually moves a business forward.

Before AI, I spent more than a decade in Fortune 500 enterprise software sales, selling to Google, Microsoft, IBM, DHS and the DoD, and closed $3.4B+ in deals as a top 10% performer. That discipline shapes how I advise: I design roadmaps that produce revenue, and I leave the tool-selling to others.

When I moved into travel, instead of hiring a big team, I built AI systems to do the heavy lifting. That approach helped build $16M+ in leisure travel sales and an audience of 100,000+. I founded Travel AI University, where luxury travel professionals learn to build AI-powered businesses, and Caviar in the Air, my luxury group travel company.

Certified AI Consultant
Former World Bank Educator
6x Condé Nast Traveler Top Travel Specialist
Creator of the V.O.I.C.E. Method™
AI keynote speaker for corporate, hospitality and entrepreneur events

Sold to

Enterprise software clients from my sales career.

GoogleMicrosoftIBMCoca-ColaBoeing

Federal and institutional

NASAU.S. Department of DefenseU.S. Department of Homeland SecurityU.S. General Services AdministrationExecutive Office of the PresidentThe World Bank

Enterprise software clients Claire sold to during her Fortune 500 sales career, $3.4B+ closed. Claire was not employed by these organizations.

"If you have not booked Claire, book her."

"She transforms hard information into digestible information. She's able to break it down to a way that you understand it, and take it and put it into action."

Kaitlin HollandFormer Meta employee

"Having Claire in my corner feels like I can build a successful travel business."

WoodsFounder, Black Wall Street Travel

Frequently asked

About working with Claire.

Who is Claire B. Soares?

Claire B. Soares is an AI strategist, keynote speaker and Certified AI Consultant. She helps travel agencies, advisors, host agencies, hotels and hospitality teams adopt AI through consulting, keynotes and her V.O.I.C.E. Method™. She is a former Fortune 500 sales executive who closed $3.4B+ in software deals with clients including Google, Microsoft, IBM, DHS and the DoD, and the founder of Travel AI University.

What makes Claire qualified to advise on AI?

Claire is a Certified AI Consultant with documented results: $16M+ in leisure travel sales, $3.4B+ in Fortune 500 software sales, and AI systems she runs every day inside her own luxury travel company. She pairs technical fluency with real business strategy, as a hands-on strategist and a stage-ready keynote speaker.

What does an AI consultant actually do?

An AI consultant helps you make sense of AI: what to adopt, how to adopt it, and where it makes the biggest difference. Claire advises on AI strategy, designs implementation roadmaps, delivers keynotes at conferences and builds custom AI systems for businesses ready to grow.

How is an AI expert different from an AI strategist or AI consultant?

The roles overlap. An AI expert is known for deep knowledge of AI tools, models and use cases. An AI strategist applies that knowledge to business strategy and roadmaps. An AI consultant delivers that strategy through client engagements. Claire works as all three.

How do I work with Claire?

Three ways: (1) AI keynote speaking at corporate, hospitality and industry events; (2) a 90-minute AI Strategy Session; (3) VIP Days and done-for-you AI builds. Every engagement starts with a Discovery Consultation.

What industries does Claire serve?

Travel and hospitality first, plus professional services, entrepreneurship, education and corporate teams. Her background in Fortune 500 software sales, combined with building her own travel and education brands, gives her fluency across industries.

What does AI for travel advisors look like with Claire?

It starts with a 90-minute AI Strategy Session. Claire looks at how you handle inquiries, proposals, client follow-up and content. You leave with a plan for what to automate first and which tools to use. Every system she recommends was tested in her own luxury travel company first.

What does AI for travel agencies look like with Claire?

Claire works with agency and host agency owners and their operations leads. The goal is faster replies and proposals, plus steady follow-up, across your whole team of advisors. She maps your workflows and audits your tools, then either trains your team or builds the automations for you.

What does AI for luxury brands look like with Claire?

For hotels, resorts, DMCs and luxury service teams, AI should help you remember every guest and personalize every touchpoint. Claire designs systems that keep the warmth guests come back for. She built and ran these systems in luxury travel before offering them to clients.

What does AI for small businesses and entrepreneurs look like with Claire?

For founders and teams of 2 to 50, Claire finds where AI saves the most time. You get a written roadmap with tool picks and next steps. If you want it built for you, a VIP Day or a done-for-you build gets it running.

Discovery

Start your discovery.

One conversation, and a clear view of what AI can do for your business. What you're really paying for is everything that happens after those 90 minutes.

Pre-session intake form and business review
90-minute 1:1 Discovery Consultation
Custom AI recommendations for your business
Written summary with tools, next steps and priorities
Session recording for you and your team
7 days of follow-up email support

Prefer email? hello@clairebsoares.com

Every smart AI plan starts with the right conversation

Let's figure out what AI can actually do for your business.

Book your Discovery Call Book a keynote Let's talk ↗